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YouTube for Kids on Android and Apple

What is YouTube Kids?

YouTube Kids is a video streaming service designed specifically for children, offering a wide array of content suitable for young audiences. It is an extension of YouTube, the popular video-sharing platform, but with features and controls that ensure a safer and more child-friendly viewing experience. This service provides a curated environment where children can explore, learn, and be entertained with videos, channels, and playlists tailored to their age and interests.

YouTube Kids. What is it and how does it work.


In today's digital age, parents and guardians seek reliable and safe platforms for their children to access educational and entertaining content. YouTube Kids was developed to meet this need, offering a dedicated space for kids to watch videos that are appropriate for their age group. With its user-friendly interface and robust parental controls, YouTube Kids has become a go-to resource for families around the world.


YouTube Kids was launched on February 15, 2015. The inception of YouTube Kids was driven by the growing concern among parents about the type of content their children could access on the regular YouTube platform. Recognizing the need for a safer environment for young viewers, YouTube's parent company, Google, decided to create a separate app specifically designed for children. Since its launch, YouTube Kids has expanded its reach and features, continually improving its offerings to cater to the evolving needs of its young audience.


YouTube Kids is a free app available on both iOS and Android devices. While the app itself is free to download and use, there are advertisements featured within the content. However, for parents who prefer an ad-free experience, YouTube offers a premium subscription service called YouTube Premium. Subscribing to YouTube Premium not only removes ads from YouTube Kids but also provides additional benefits such as background play, offline downloads, and access to YouTube Music. The subscription costs vary depending on the region, but it typically starts at around $11.99 per month in the United States.

Who Created It?

YouTube Kids was created by a team of engineers and developers at Google. The project was spearheaded by Malik Ducard, YouTube's Global Head of Family and Learning, who played a pivotal role in the development and launch of the platform. The team worked closely with child development experts and educators to design an app that would meet the specific needs of children and their parents. The goal was to create a safe, engaging, and educational environment for young viewers.

Age Range

YouTube Kids is designed for children aged 12 and under. The app categorizes content into different age groups to ensure that videos are appropriate for the viewers' developmental stages. The main age groups are:

1. Preschool (ages 4 and under)
2. Younger (ages 5-7)
3. Older (ages 8-12)

Parents can set up individual profiles for each child, allowing them to customize the viewing experience based on their age and preferences.

Features and Parental Controls

One of the key features of YouTube Kids is its robust parental controls. These controls allow parents to manage what their children can watch and how much time they spend on the app. Some of the notable features include:

Profile Customization: Parents can create up to eight profiles, each with its own viewing preferences and recommendations.
Time Limits: Parents can set daily usage limits to ensure that screen time is managed effectively.
Content Blocking: If parents find certain videos or channels inappropriate, they can block them, preventing their children from accessing them.
Search Control: Parents can turn off the search feature to restrict their children to only the content curated by YouTube Kids.
Watch History: Parents can review the watch history to monitor the content their children are viewing.

YouTube Kids also offers a range of educational content, including videos on science, math, language, and more. This makes the app not only a source of entertainment but also a valuable learning tool.

Content Moderation and Safety

YouTube Kids employs a mix of automated systems, human reviewers, and feedback from parents to ensure that the content on the platform is appropriate for children. Videos are screened for inappropriate content, and there are strict guidelines in place to prevent the upload of unsuitable material. Despite these measures, no system is perfect, and YouTube encourages parents to be actively involved in their children's viewing experiences and report any content they find concerning.


YouTube Kids is accessible on a variety of devices, including smartphones, tablets, smart TVs, and desktop computers. The app is available for free download on the Apple App Store and Google Play Store. It can also be accessed via web browsers at This wide accessibility ensures that children can enjoy their favorite videos regardless of the device they are using.

Educational Value

The educational value of YouTube Kids is one of its most significant benefits. The app features a plethora of content aimed at fostering learning and development in young children. From interactive storybooks and nursery rhymes for toddlers to science experiments and language lessons for older kids, YouTube Kids offers a broad spectrum of educational videos. This content is designed to stimulate curiosity, enhance cognitive skills, and support school learning in a fun and engaging way.

Community and Feedback

YouTube Kids actively encourages feedback from parents and caregivers. This feedback is crucial in helping the platform improve and adapt to the needs of its users. Parents can provide feedback directly through the app, reporting any issues or suggesting improvements. YouTube Kids also engages with the community through various channels, including social media and parent-focused forums, to stay attuned to the concerns and suggestions of its user base.

Privacy and Data Protection

Privacy and data protection are top priorities for YouTube Kids. The platform complies with the Children's Online Privacy Protection Act (COPPA) in the United States, which sets strict guidelines for collecting and handling personal information from children under 13. YouTube Kids does not require children to sign in to use the app, and minimal data is collected to ensure a safe and personalized experience. Parents have control over the information shared and can adjust privacy settings according to their preferences.

International Reach

YouTube Kids is available in multiple languages and regions, making it a global platform for children's entertainment and education. The app offers content in various languages, including English, Spanish, French, German, and many others, catering to a diverse audience. This international reach allows children from different cultural backgrounds to access content that is both relevant and engaging.

Challenges and Criticisms

Despite its many advantages, YouTube Kids has faced criticism and challenges over the years. Some concerns have been raised about the occasional appearance of inappropriate content slipping through the moderation system. YouTube has responded to these concerns by continuously improving its content screening processes and increasing transparency with parents. Another criticism is the presence of advertisements, which some parents feel are not suitable for young children. The ad-free option through YouTube Premium is available for those who prefer an uninterrupted viewing experience.

Future Developments

YouTube Kids continues to evolve, with new features and improvements being introduced regularly. The platform is constantly working on enhancing its content library, parental controls, and user interface to better serve the needs of children and parents. Future developments may include more personalized content recommendations, advanced safety features, and collaborations with educational institutions to provide even more high-quality educational content.


YouTube Kids has established itself as a valuable resource for parents seeking a safe and engaging platform for their children's entertainment and education. Launched in 2015 by Google, it has grown to offer a wide range of content tailored to different age groups, backed by robust parental controls and safety measures. With its user-friendly interface and focus on educational value, YouTube Kids provides a curated environment where children can explore, learn, and have fun. While challenges remain, the platform's commitment to continuous improvement and community feedback ensures that it remains a trusted choice for families worldwide.